In the blink of an eye, you literally just decided whether or not it was worth your time to dive into this email. The same goes for your website. In this fast new world of wifi hotspots and mobile connectivity, your web presence is often the first impression you make on a potential client or customer, and it's happening as soon as the page loads. Is that enough time for your website to do what its supposed to do? In five quick steps, our newest blog post tells you how to make an immediate impact. Tick tock!

Most people don't realize this, but Oklahoma's electric cooperatives have been keeping Friday night lights shining across the state for years. Needless to say, those same electric cooperatives cheer for their hometown high school sports like a middle-aged all-star cheerleading squad. Which is why we're Herkie'ing with excitement to be creating an on-going, monthly series of community- and sport-specific CoachesAid.com web ads for participating co-ops. The ads kick off in July. On the Traction side of things, we got all smart and devised an automated opt-in process that lets the co-ops pool their ad dollars and select the ads they want customized for use on their teams' Coaches Aid pages . It's a homerun, touchdown, and buzzer-beater all in one.

Once upon a time way back in 2006, a group of daring young advertising ruffians took the OKC ad scene by storm and launched a lively organization geared towards fellow young advertising ruffians. The leader of that group? Traction's Prez, Tyler Smith. Going on five years later, Ad2OKC is hitting its stride on the national level thanks, in part, to Traction's fifth generation of Ad2OKC Board representation. While Traction has left its mark on the organization over the years, the organization has definitely left its mark on Traction... All but one current Tractioneer hired in the last four yours sprang from Ad2OKC.

Sure, Traction is one of the most new media savvy ad shops in all the land, but we've been known to get down and dirty with some good ol' traditonal public relations, too. Like last month when two of America's most beloved icons from the Space Age decended upon BC Clark for an afternoon of retelling their exploits in the great beyond. To gear up the public event, featuring Apollo astronauts Lt. General Thomas Stafford (a Weatherford, OK native) and Captain Eugene Cernan (the last man to walk on the moon), we unleashed an onslaught of PR tactics that had event sponsor OMEGA Watches saying thanks.

Move over, Fantasy Football. There's a new productivity-sapping sheriff in town and its name is Quibids.com , a local penny auction website that's going gangbusters in the ultra-competitive penny auction community. If you haven't checked it out yet, prepare to get hooked. Personally, we're hooked on giving Quibids a hand wherever they need it. Like taking Apple products off their hands for cheap, or perusing modeling agency websites for hours on end, looking for the star of their latest series of web ads. Yeah, it's a tough gig.