widget - "a portable piece of web-application or web application itself that can be installed and executed within any separate web page by an end user." Or, if you want to get fancy, we like to call them sharable pods of interactive content. However you define them, web widgets are the perfect way to get your content to the people you want to get your content to, whether you embed them on your website or, like we're fond of doing, right into a Facebook fan page.

A while back, we came across a cool little app that turns your phone into a 2D barcode reader. With this app, called ScanLife , we can easily generate a whole slew of automatic mobile interactions. We were so stoked to discover this that we may have let the cat out of the bag a little too soon because, low and behold, this showed up on our doorstep a couple of short weeks later. Touché, OPUBCO. Touché.

Ever since Ad2OKC came into existence way back in 2006, Traction has, in some way, shape, or form, been heavily involved in the club's goings-on. And this year is no exception. Traction's Ad2OKC representation is responsible for creating and designing the first-ever Young Advertising Professional of the Year Award . And, yes, it does depict a hand milking a brain.