In this Issue

	Stop! It's Twitter Time!
	Oh me, Oh May, Oh my!
	Satisfying Our Sweet Tooth.
	Wii Rock!

Spotlight

This month we're shining 1000 watts of virtual lighting on a user-generated game of word association. BrandTags.net asks visitors to type the first word or phrase that comes to mind when a random big name logo is displayed. It's entertaining because the site lets you say exactly what a brand means to you, and then see tags from the crowd's collective conscious. Or you can kill time by guessing a brand by reading other people's tags. Fun and quirky, no doubt. But the genius is in the lesson - In the end, a brand is what the people say it is.

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Stop! It's Twitter Time!

By now, you've probably heard everybody raving about that little communication birdie called Twitter. If you haven't, just know it's the world's favorite new time-wasting, (possibly) business-boosting micro-blog application. And it might just be the one important piece missing from your brand's interactive puzzle.

Now we don't pretend to be blue bird experts, but we definitely know our Twitter from a robin on the ground. So read on and we'll tell you why you should just give in already and join this virtual audubon society. We'll also let you know exactly how you can leverage Twitter for you business.

And if you just want to know what in the heck Twitter actually is, we'll cover that too. Click here to grab the bird by the tail feathers.

All that said, if you are already Twitter privy, you can become a Traction follower by clicking here. Please. We need all the friends we can get.

Oh me, Oh May, Oh my!

We’ve been a right busy lot up here at Warehouse 127 this past month. And now that we’re at the end of May, we’re kicking our feet up on our desks to wipe our brows and do what anybody would do at the end of such a fruitfully hectic month….Brag.

Boast. Gloat. Toot our own horns. Pat ourselves on the back. And what have you.

To start with, we’ve been busy for a while adding numbers to Team Traction. And it’s official, we are now only one John Stamos short of having a Full House. We even landed a Tanner at the very end of April – Tanner Tate, that is. And, now, making our bench deeper still is a talented young designer we like to call Mattie McClain, because that’s her name. Ask us again and we’ll tell you the same.

We also helped House of Kawasaki host their May 3rd Open House. More than 1,000 people showed up at HOK to rok with freestyle riders Eric Hoenshell of Team Icon, and “Big” Scott of team No Limit. Swadley’s BBQ provided plenty of reasons for the crowd to lick their fingers, Monster Energy drinks quenched thirsts, tons of free stuff was given away, and a few Kawasaki machines found caring new homes.

Last but definitely not least, we launched a website for Coppermark Bank, and we are in love with it. That’s not bias talking, either, it’s really that good. As a matter of fact, it’s so good you should switch to Coppermark solely for their online banking interface and new Desktop Deposit business banking product. In any case, we put a lot of sweat and time and tears into getting the site up and running, and we think you'll agree that it's the snazziest bank website ever built. Wait in suspense no longer. Here is CoppermarkBank.com, our icing on the cake of May.

Satisfying Our Sweet Tooth.

Here at Traction, we’re weak in the face of chocolate. And we’re even weaker in the face of chocolatiers. That’s why we couldn’t help but say “Yes” when the folks from Pauls Valley-based Bedré Fine Chocolate came to us looking for some package design help.

After an earnest round of research (that necessitated the consumption of copious amounts of confections), we kicked off the sugar high-induced relationship with themed design work for the Oklahoma City Zoo, Science Museum Oklahoma (aka The Omniplex), and a little place called The Smithsonian Institute.

To be perfectly honest, the packaging is so hot you should expect to see spikes in the Heat and Glycemic Indexes in those locations from here on out. And if we continue to give Bedré what they’re paying for (yes, they use chocolate for currency), their chocolaty treats will be covering the nation in no time. How sweet is that?

Wii Rock!

Confucius once said, “Work is only work when you can’t have fun doing it. So do it fun-style.” Come to think of it, maybe we read that in the bathroom stall at the bar down the street from the office. Either way, those words of wisdom prompted us into action.

And, thus, an in-warehouse Nintendo Wii was purchased.

Now whenever somebody’s feeling a little stressed over a project, he or she is encouraged to take a Wii break. And, of course, lunch just isn’t lunch if there's not some sort of Wii Sport being played.

It’s safe to say there’s already a noticeable improvement in Tractionitude throughout the day, and we’ve only had our Wii for a month. And thanks to our new Wii Fit controller pad, an increase in muscle tone and flexibility is evident whenever you look about the office.

Here at Traction, we’re all about big smiles, great advertising and sore glutes. And thanks to the Nintendo Wii, we’re realizing our full potential.

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