In marketing communications, simpler is usually better. But, as Mark Twain famously attested, sometimes brevity takes longer than verbosity. Our most recent blog post is all about why short-and-to-the-point is so important, and how that led us to change the way our emails look and read.

Aaron Dickey, that is. Aaron's the newest addition to Team Traction, and he's already contributing to the effort like a Traction veteran. The only thing he's lacking is a fitting nickname. Hmmm... any ideas? Get a better look at our new design guy, and be sure to give us some moniker suggestions by leaving a comment.

Our latest marketing effort for BC Clark Jewelers, an engagement ring image campaign called "This Kind of Love", seems to have caught the attention of the folks at iStockphoto.com. You can see what the fuss is all about over in their Designer Spotlight. You won't just kind of love it, you'll This Kind of Love it.

Over the years, we've had the pleasure of working with some of the best, most beloved businesses around. Sometimes we even like to think that we might have played a tiny part in that popularity. Find out which Traction clients were winners in The Oklahoman Readers' Choice Awards 2009.

We've long been in love with widgets. Cute, cuddly, shareable pods of rich content are more than enough to make any advertiser croon, you know. And these days, the possibilities of where and how widgets can be used to post and spread a message are virtually limitless. Check out the Traction Facebook page for an example. That's a widget you're looking at, and it is awesome!