Ahhh.... college. The late nights, long days, and teachers droning on for hours on end. Still, most of us wouldn't be where we are today if it weren't for at least a few years of campus life. A few weeks back, Traction Prez Tyler Smith gave a presentation at UCO's Heartland eLearning Conference on why higher ed should take a cue from social media and evolve the outdated methods in which professors drop their knowledge. Surprisingly, the educators all loved the slap in their face!

No, this is not a sophomoric joke. Our clients, some of whom are female, are actually saying things about us. Like, "This is perfection" and "I want to sing 'Wind Beneath My Wings' to you right now." True story: we were even called "The Truth" the other day. Head on over to our blog to get a visual of what peeps are saying about Traction. It'll be the best thing you do all day... That's what she said!

After our 11-award night at this year's ADDY Awards, there's a possibility that "Traction" is the answer to that question. Heck, we even made it home with an 'illegitimate' bronze award thanks to the work a couple of Tractioneers did on an award-winning print piece for AD2OKC. If you don't believe us, we've got the ultimate paternity test posted on the Traction blog right now.

On March 13th, nearly 400 couples and teams-of-two dashed through Downtown and Bricktown in search of a $15,000 flawless Lazare diamond ring. Leading up to the event, we promoted the heck out of it on the social web. Those efforts, backed by promos on KJ103, LookatOKC, and NewsOK.com, resulted in a BC Clark Diamond Dash that exceeded all expectations. And next year's will be even dashier!