For more than 50 years, BC Clark Jewelers has been ringing in Oklahoma's holiday season with its famous Anniversary Sale Jingle. Running from Thanksgiving to New Year's, heavy radio and television play built the Jingle tradition. The last couple of years, though, we've incorporated social and new media strategies into the Jingle's marketing mix. We've got the ingredients to that mix on the Traction Blog.

'Tis the season for giving, and, for motorcycle-loving families, House of Kawasaki has the kid-sized gifts to give. Speaking of giving, HOK gave us the task of promoting their inventory of elf-sized motorcycles and ATVs with a cost-effective, immediate, and highly visible solution. The result is a Facebook ad campaign, a slick Holiday Horsepower landing tab widget , and this blog to show it all off.

That question is the premise of a Coming Soon social website we've been lucky enough to have our hands and brains in. But thanks to a non-disclosure agreement and a sincere belief that this puppy is going to take off, we can't say too much about it. If that's enough mystery to pique your interest, you can stay up on What I'd Change through Twitter and Facebook.

Just a quick look across the infinite expanse of Twitter posts and Facebook statuses is enough to show just how little people know about talking in the public space. Amazingly, it seems to us that the majority of these public noise makers seem to think that what they say in 140 character or less is private. It's not. In the last week, we've twice utilized the public nature of the social web to teach this important lesson.